Senior Marketing Specialist

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Description

StarkWare is a pioneer in cryptographic proofs (also called “zk proofs”), and the largest layer 2 Blockchain platform by transaction volume. Through our customers like dYdX (decentralised perpetuals trading), Sorare (NFTs for European Soccer, Major League Baseball and NBA) and ImmutableX (large NFT gaming marketplace), we’ve settled close to $1T directly on Ethereum. With our layer 2 scaling technology, StarkWare saves customers up to 1000x on Ethereum gas fees while giving them Ethereum level security and decentralisation. We have also raised over $200m from the leading VCs in Web3 - GreenOaks, Tiger Global, Coatue, Sequoia, Paradigm, etc - at a current $8bn Val.

StarkWare is based in Israel, and is expanding its marketing team to accelerate the growth of its b2b SaaS Layer 2 scaling solution, StarkEx.

As a StarkEx Marketing Specialist, you will:

  • Develop key messaging and value propositions for StarkEx products and features.
  • Launch marketing campaigns to effectively reach prospects and customers.
  • Create internal resources (one pagers, competitive and positioning data spreadsheets and presentations).
  • Work with content writers from the marketing team as well as external agencies to create content that positions StarkEx as the premier Layer 2 SaaS solution.
  • Conduct customer research for StarkEx target customers, identify target accounts and create marketing strategies accordingly.
  • Work with the StarkWare events to create and execute the StarkEx event sponsorship strategy. 
  • Help equip the StarkWare Business Development team with messaging sales enablement tools to grow the pipeline and increase conversions.
  • Work closely with the StarkEx product and BD teams to understand upcoming features and user experiences – from defining messaging, to collecting user feedback, and executing strategies.
  • Manage the StarkEx digital marketing strategies, particularly around Linkedin and email marketing.
Requirements
  • 5+ years of experience in marketing positions.
  • Experience in creating visual and written content.
  • Experience marketing in B2B SaaS, preferably in financial services or blockchain / crypto.
  • Experience leading Account Based Marketing campaigns.
  • Experience in creating GTM strategies for new products and features and execution of relevant marketing campaigns and activities.
  • Experience managing sponsorships (booths, presentations, side events, etc) of large b2b events.
  • Experience running Linkedin and email marketing campaigns.
  • Strong ability to use data to experiment and iterate.
  • Exceptional planning, organization and project management skills.
  • Fluent in both spoken and written English.
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